Island Spa & Sauna, campaigns

My Role

Timeline: June 2019 - November 2020

As a brick-and-mortar business, Island Spa runs constant promotions to get people through the door. From ad campaigns to PR and social campaigns, here are some of my favorites that I’ve worked on in collaboration with the sales team to draw in revenue and exposure.

4th Year Anniversary (June 28-July 4, 2019)

Island Spa celebrates most major federal holidays, but we also celebrate the anniversary of our opening. For our 4th Anniversary, we wanted to show appreciation for our guests by putting together an event for regulars and for newcomers. We dropped the price of our 10-pack of admission passes from $290 (already a deal from our regular daily $35 weekday/$40 weekend admission) down to $250, did a social media giveaway for a $200 gift card, made a scavenger hunt raffle for in-house guests to win another $200 gift card, designed a limited edition “Birthday Bingsoo,” and put together movie nights to coincide with the Independence Day Family Days.

RESULTS

+50% sales
+$103.7K in total revenue
+500 Instagram followers

The Complete Deal 2019

In order to boost sales revenue in the summer to fall lull, we put together a package of admission and a spa service that could be used for one self or be given as a gift! It was a promotion that we had previously run that long-time guests would recognize and could also draw in new ones that wanted to see what we were all about.

RESULTS

+$323.6K in total revenue
+ 1.3K package sales