Island Spa & Sauna, Brand Development
One of the key points of my time at Island Spa was refining and developing the brand identity created by my predecessors. Using the basis that was given to me, I was able to take our messaging and further apply it to every part of our operations beyond just marketing and communications. Our brand identity became a huge part of our customer relationship management, employee training, sales goals, and more. Once our team felt like we were at a point where we could clearly identify who we were as a brand, we were able to successfully trademark Island Spa & Sauna. Using the guidelines here, in addition to the private internal brand guidelines, we used this clear messaging as a guide for all of our campaigns and day-to-day PR and social media operations.
Brand Asset Examples
